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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Corporate media is throwing a lot of money at “owning their own channel” e.g. their own tv station, magazines and podcasts yet can we trust corporate media? I wrote a piece on why CEOs should be on Twitter for Unnamed Corporate Media (their magazine, they paid me to write). Or would they? but not necessarily. Awww no wait!

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How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

The takeover host might be a celebrity, an influencer, or even a team member. If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. Choose your takeover host. Once you’ve determined the length of your takeover, plan it out with your host.

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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. You have a gorgeous blog and are definitely doing your part for tourism. This model may not be replicable or scalable though.

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227: 3 Travel Bloggers Share their Stories and Tips

ProBlogger

And like our ‘tech blogger’ episode 222, I’ve put together stories from three travel and tourism bloggers. Like in our tech bloggers episode last week, today’s three stories all come from bloggers from the travel or tourism space. Today I’ve got three blogger stories for you. Captivating Cappadocia Blogger Duke Dillard.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Someone had better tell Alicia Keys, Kim Kardashian, Ryan Seacrest, Lady Gaga and a whole host of other celebrities who, on December 1st, underwent a “digital death.&# « Media Bullseye – A New Media and Communications Magazine says: January 5, 2011 at 11:12 am [.] These fine folk did: Jan.

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List of 8 Social Media Anti Advertising Ads

Laurel Papworth

” Not really an ad against Photoshop – oops Fotoshop – more against women’s magazines, airbrushed fashionistas and fiction in advertising. Tourism Australia – NOT. I loved it when New Zealand Tourism jumped in on this one – very cheeky. 10 Reasons NOT to come to Australia.

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Social Media Measurement and the Stages of Change | Bare Feet Blog

Bare Feet Studios

“Each magazine is read by an average of 3.4 It’s what I’ll be addressing head-on next Tuesday in my keynote address at the Hawaii Social Media Summit ( #HISMS ), hosted by Technology News Bytes: Social Media – More than Tweets the Eye.