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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Public facing community site: Salesforce “eats its own dog food&# and uses its Ideas and Answers products to host community discussion and collaboration: [link]. I was unable to get statistics for “lurkers&# , but I am sure it is high. Blog: Salesforce has an official but “Off-Site&# blog located here: [link].

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Btw, if you’ll be in / can get to the DC area on August 27, you should come to xPotomac 15 , which Geoff Livingston , Patrick Ashamalla & I are co-hosting. If you’re all kumbaya about social media and content, this may seem a bit mind-bending. How to get off your ass and start blogging , August 2015: 5 comments.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. It’s not that easy because Twitter users are lurkers. Social Media Reviews.

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How to Make the Most of Your Social Media Budget

Sprout Social

The average amount businesses allocate toward their social media budget varies tremendously. Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands. How do you do it?

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

original sound – skye | social media coach. Social platforms want you to use their new features and will often reward users that do with more reach. Social media experts often use sponsored posts to A/B test content before they decide on a permanent post or campaign. Here are some of them: @managedbyskye.

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The 23 Blogger Breeds—Which Are You?

ProBlogger

That something could be that they are connected everywhere with 50 different social accounts—Facebook, Twitter, Delicious, Google, Yahoo Buzz, Reddit, Stumbleupon, LinkedIn, etc. Social Engineers are very popular. They know what social media platforms to use and how to use them best. Guests need hosts.

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