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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

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How To Get Verified On Instagram Even With Few Followers

Keyhole.co

Instagram verification is a process through which the social networking platform confirms an account is original and authentic. Ask your followers to post pictures or videos of your product with your branded hashtag. Take a cue from Glossier and repost UGC on your profile and stories.

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11 Easy Social Media Optimization Techniques to Start Now

Hootsuite

In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your posts, and get your audience telling you what they want. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Completely fill out your bio and “About” sections for any given social network. — R ?

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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The complete guide to social media and the beauty industry

Sprout Social

Through hashtags, such companies can create a powerful army of brand advocates to shout them out time and time again. Brands like Colourpop promote their unique hashtag heavily, including in their Instagram bio… …and on their homepage, where selected images have a chance to get featured via their on-site lookbook.

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How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Photo contests are insanely popular on networks like Instagram and Pinterest.