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What Is a Social Media Manager? (And What Does One Really Do?)

agora pulse

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Expectation.

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3 free social media campaign templates you can use right now—and why you need one

Sprout Social

They cut down on reporting time. Only 29% of marketers use social data to assess campaign performance. Including a reporting section in your template ensures measurement—during and after your campaign—stay top of mind. 3 free social media campaign templates you can use right now. Social media reporting template.

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24 Tools Every Social Media Manager Should Use

Visually SM

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

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How Suggested Replies Can Increase Your Social Response Rate

Convince & Convert

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. After all, great minds think alike—right? Get our Definitive email newsletter.

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How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

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Social Media APIs Explained (In Simple Terms)

Hootsuite

A social media API is a piece of code that allows social media networks to integrate with third-party apps and tools — for example, social media management tools like Hootsuite. It gives external developers access to certain kinds of data that social media-related tools require to work.

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The History of Social Media in 33 Key Moments

Hootsuite

TechCrunch reported twttr’s first users were sending breaking life updates like: “Cleaning my apartment” and “Hungry.” (My, The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. In 2009, Twitter capitalized on the hashtag by adding hyperlink capabilities.