This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. Q1) What are ways to move customers up the interactive chain from lurker to influencer?

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Twitter found that Tweets without a hashtag or mention generate 23% more clicks. That being said, hashtags can help a Tweet’s visibility, so you cannot completely do without them.

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How to Make the Most of Your Social Media Budget

Sprout Social

This keeps your fans engaged and turns lurkers into advocates for your brand. Use hashtags strategically. The average amount businesses allocate toward their social media budget varies tremendously.

The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set.