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How to come up with social media content using feedback from your silent fans

Sprout Social

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. However, these engagements paint an incomplete picture.

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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. It’s not that easy because Twitter users are lurkers. Almost every business, big and small, is on Twitter.

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. Through your Instagram Reels hashtags but also through analysis of the pixels, frames, and audio.

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How to Make the Most of Your Social Media Budget

Sprout Social

The average amount businesses allocate toward their social media budget varies tremendously. Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands. How do you do it?

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. million videos with its branded hashtag challenge.

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