How to come up with social media content using feedback from your silent fans
Sprout Social
APRIL 7, 2021
According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. However, these engagements paint an incomplete picture.
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