article thumbnail

This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Jake McKee 90-9-1.com.

Lurker 138
article thumbnail

The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. This is usually the majority of your audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Use the right hashtags. Cultivate an active community.

Instagram 142
article thumbnail

20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. Some 35% of TikTok users have participated in a hashtag challenge. According to TikTok, 16% of all videos on its platform are tied to hashtag challenges, and more than one-third of its users have tried them. In the U.S.

Marketing 145
article thumbnail

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase. Or, scope out trending hashtags to dive into a broader discussion. This is community, people! Hold a Q&A.

Products 145
article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Community manager. A caption is a description that accompanies a photo on social media.

List 145
article thumbnail

Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Spend some time on the platform exploring your subreddit of interest, learning the rules of posting, which posts get the most engagement, and other nuances specific to that community. Reddit is a community that prides itself on original ideas and comments. What is a lurker on Reddit? What does OC mean on Reddit?

Reddit 52