Direct Marketing Observations

MAY 3, 2010

To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content.

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Lurker Social Media Hashtag Curation 138

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Community Responsiveness.

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Analytics Social Media How To Analysis 89

Hootsuite

MAY 18, 2022

If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. Through your Instagram Reels hashtags but also through analysis of the pixels, frames, and audio.

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Instagram Hashtag HootSuite Lurker 142

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. million videos with its branded hashtag challenge.

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Marketing Statistics Hashtag Startup 145

Hootsuite

SEPTEMBER 27, 2021

Wealthsimple, Warby Parker and Casper (who trade in — you guessed it — robo-advising, direct-to-consumer optometry and mattress sales) produce some of social media’s most engaging content and enjoy global reputations for being fun, fresh young businesses. There’s a lot of artifice and posturing on social media, for sure.

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Products Social Media Brands Meme 145

Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

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List Social Media HootSuite URL 145

Buffer Social

DECEMBER 6, 2023

Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why.   Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023. For me, it was LinkedIn and X (formerly Twitter). 

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Analysis Twitter Meme Hashtag 88