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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. A caption is a description that accompanies a photo on social media.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Bonus: Want to know how a viral social video creator makes millions of dollars in sales? TikTok is the sixth largest social network. But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. Some 35% of TikTok users have participated in a hashtag challenge.

Marketing 145
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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. In the following we have focussed on tools that are dedicated to social media analytics. To access the paid reports, pricing starts at $500 per month for 10 social profiles with an audience of up to 250k.