Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

UGC 63

UGC Hotels Nielsen Authentication 63

Pixlee

APRIL 2, 2019

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts. Empower Influencers.

Strategy 59

Strategy UGC Hotels Marketing 59

Waxing UnLyrical

AUGUST 10, 2016

Visual content builds trust & loyalty. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. And those details matter.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

APRIL 11, 2017

It influences every step of the consumer’s experience, from customer service support to their actual thoughts on the product. Branding is a daily commitment to building customer loyalty for the long term. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal.

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

It influences every step of the consumer’s experience, from customer service support to their actual thoughts on the product. Branding is a daily commitment to building customer loyalty for the long term. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal.

Brands 40

Brands Hotels Travel Airlines 40

Pixlee

OCTOBER 24, 2018

That’s why big brands like Under Armour and Kimpton Hotels do it. Not to mention, the Director of Social Media at Kimpton Hotels and Restaurants, Whitney Reynolds says “Social media’s peer-to-peer content informs and inspires purchasing decisions because of its authenticity and first-person storytelling capabilities…”.

Authentication 42

Authentication Brands CSR Hotels 42

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . It can be as simple as an influencer tagging a product in an Instagram Stories post, or a YouTube beauty tutorial featuring a brand’s new collection. . Ask Permission: .

UGC 60

UGC Content Instagram Hashtag 60