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Importance of Social Media Training in Healthcare Industry

Social Media Marketing

It is also a vital communication tool in various industries including healthcare. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services. In fact, social media today is a necessity for the healthcare industry.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

They clarify what types of information are protected: Health information: “Relates to the past, present, or future physical or mental health or condition of an individual; the provision of health care to an individual; or the past, present, or future payment for the provision of health care to an individual.”

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

1) Hashtagsocialmedia -#socialmedia Of course I’m partial to the one I co-founded with Jason Breed Advancing the Business of Social Media every Tues noon EST. New topics & new industry thought leaders and A-listers host the tweetchats. Active hashtag throughout the week, with chats taking place on Wednesdays at 1 p.m.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

The birth control pill is one of the pillars of modern female health care and has been for almost 60 years now – so naturally we were curious about how it’s doing on social. From there, a woman named Kate Bevan asked other Twitter users to share their stories in support of Holly, using the hashtag #MyPillStory.

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Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

agora pulse

Other brands in your industry or area may be just as unsure as you are. For example, if you work for a health care provider and pandemic-related news breaks, it’s probably best to put your channels on hold and wait for official guidance from your local public health agency. How are our peers responding to the situation?

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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Just be sure to stay compliant with industry and legal regulations. Is there a certain practice or health care philosophy you adhere to that would be helpful for patients to know? But it also has the added benefit of putting you in front of other medical-industry adjacent opportunities, like speaking roles at conferences.

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How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

At the same time, you need to follow all relevant industry rules and regulations. Social media is a key way to raise public awareness about new, emerging, and annual health concerns. Health care systems must provide trusted information on immunization, flu virus, therapy, ebola, you name it.” Public health monitoring.