Health Care Needs Digital Marketing

Small Business Mavericks

The #StrongArmSelfie hashtag has been used more than 11,000 times across social platforms (3,600+ on Twitter & 6,900 engagements on related posts on Facebook). Leveraging their site’s rich content shares the knowledge and expertise of a reputable medical organization with the consumer looking for accurate information about the health problem they are suddenly interested in. “We know that the consumer experience today starts online.

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Group of 18 to 24 year old are 2 xs more likely to use social media for health-related discussions than the group of 45 to 54 years. 60% of doctors say social media improves the quality of care delivered to patients.

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Women’s health is a massive topic online. Surveys have shown that looking up health information is one of the main reasons why women use the internet. This shows how the hashtag quickly gained a lot of traction online, with more than 500 mentions on 31 March 2016.

Obamacare And Social Media: 5 Must-Reads


The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral.

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media.

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

Simply tweet about this post using the hashtag #digitalanalyticsbook and we’ll choose 3 winners by the end of the week! Image via The communications landscape has forever changed with the explosion of social and digital media.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We have stayed in a range of locations and resorts and even spent a week staying in a village while helping to provide health care to the residents. 2 Reach out to other Instagram users to combine hashtags – encourage your virtual communities to use both hashtags.