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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Wouldn’t the most logical approach be creating a metric that counts a resources popularity by the number of people who actually click on the link, as opposed to click a “like&# button? When contrasted with the StumbleUpon model, the FriendFeeds and Diggs of the world seem to have the process backwards.

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The Great Social Media Traffic Debate: Niche or General Networks?

Techipedia: Tamar Weinberg

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? No clear winner can be declared. new visitors SEO ROI — 96.5%

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.

Marketing 265
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Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

Why are they continually treated as a one or the other skill set when in reality both groups would be best served understanding what is on the other side of the fence? What happened to defining goals, setting a strategy, executing the campaign, and actually calculating metrics? This isn’t a post about people skills.

SEO 178
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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

I can’t compare this kind of competitiveness to that on Reddit or Mixx, because the metrics available are only the karma points (and associated awards) but no real rankings. Digg has taken away the official top users list and has evened out the algorithm to curb “friendly&# digging groups. To them, this meant a whole lot.

Digg 100
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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Abusing group invites. And if they don’t accept, don’t send the group request more than once by asking them to join via email, wall post, or Facebook message. Then, you use that number as a success metric for influence. Grow your group by linking one-to-one. Many call this spam.

Handbook 279