Brand experience: Why it matters and how to build one that works
Sprout Social
JUNE 7, 2023
Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. review websites (TrustPilot, G2), forums (Reddit), sales emails and other business-critical channels.
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