Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. But those unstructured data points mean nothing in their raw, hashtagged format. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

Social Media 116

Social Media Sentiment Survey Marketing 116

Pixlee

APRIL 2, 2019

Before launching new products , the company asks for customer feedback on colors, price points, fragrances, and more. Effective community marketing managers should find ways to maximize UGC by encouraging hashtag use, creating contests, and then using this content in larger marketing efforts.

Strategy 59

Strategy UGC Hotels Marketing 59

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators.

News 72

News Social Media Marketing Facebook 72

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Twitter sucks at this sort of thing and will pay the price. Well actually, we can. Here’s Tony Abbott. here’s Labor. Here’s Liberal.

Research 107

Research Nielsen Sentiment Facebook 107

ProBlogger

AUGUST 30, 2015

Invite people from your email list to an informal focus group on the phone. Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Read How to Identify Relevant Hashtags for Your Business for tips. Could you use any of these ideas to come up with a list of 100? Test your landing page.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JANUARY 20, 2021

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Pricing choices. Customer service approaches. Customer and buyer enablement resources.

B2B 114

B2B Research Sentiment Marketing 114