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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Pricing available on request.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Before launching new products , the company asks for customer feedback on colors, price points, fragrances, and more. Brand Loyalty.

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

Invite people from your email list to an informal focus group on the phone. Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Read How to Identify Relevant Hashtags for Your Business for tips. This is more authentic then stock photos. Seek out Feature Instagram Accounts.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

In Sprout Social, users have the power to build Listening Topics around specific accounts, hashtags, industry keywords and more. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Pricing choices. Customer service approaches. Customer and buyer enablement resources.

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