Later

MARCH 30, 2020

12: 97% of 18-29 Year Olds are More Like To Shop From UGC. UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! 34: Half of Pin Impressions are Made on the Home Feed. View this post on Instagram.

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Statistics Social Media Marketing Instagram 67

Sprout Social

NOVEMBER 14, 2023

Kodak, for example, features photos taken by people who use their film and products. Reposting user-generated content (UGC) created by your customers is one of the most authentic marketing tactics you can use. UGC can be as simple as customer-posted photos featuring your product or service.

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Hootsuite

DECEMBER 6, 2021

Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community. In this example, the Daily Hive promotes an Instagram feed post that outlines their giveaway with a matching Story: Source: Daily Hive Vancouver. Hashtag contest.

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Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. Types of promotions: Sweepstakes, photo and video contests, quizzes, polls and hashtag contest.

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Social Media How To Directory UGC 40

Sprout Social

OCTOBER 13, 2022

To help bring happiness to their feeds, they shared a video of a penguin named Wellington exploring the aquarium and meeting other animals at Shedd. Posting at optimal times can help your content stand out in crowded feeds. UGC is unpaid or unsponsored social posts that people share about your brand, product or service.

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How To UGC Authentication Campaign 142

Later

APRIL 22, 2019

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . So why is UGC so valuable? Instead, think about how you can cluster your UGC together into different themes.

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Instagram UGC Tips Content 91

Later

JULY 25, 2019

Should you use emojis and hashtags? While creating beautiful content for your feed is ultra important, if you want to get more engagement on your posts, and maybe even reach new audiences, writing good Instagram captions that drive engagement is a great strategy. Watch the full film via the link in bio. Inspirational?

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Instagram Hashtag Engagement Feed 86

Hootsuite

MARCH 20, 2023

Source: Twitter The more controversial the poll, the more likely you’re going to be to generate more engagement—users may start duking it out in the comments or share the results on their own feeds. NASA used this strategy when streaming a live video—Twitter users could use the hashtag #AskNASA to ask questions to astronauts in space.

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Engagement Analytics Meme Instagram 95

Later

OCTOBER 23, 2019

to turn your feed into a clickable, optimized landing page. Like MeUndies, Verve Coffee leaves little room for error in their Instagram bio — the moment you land on their profile, you’ll see the “SHOP OUR POSTS” copy in all-caps, reminding you that all the delicious coffee they feature on their feed can be yours.

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Examples Instagram Hashtag Sports 46

Ignite Social Media

JUNE 17, 2016

Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. Additionally, Airbnb frequently showcases user-generated content (UGC), an excellent method to strengthen consumer relationships and authentically connect with customers. Disney Pixar.

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Social Media Brands Delicious Energy 60

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources.

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Campaign Social Media UGC Metrics 131

Later

DECEMBER 13, 2019

Later chatted to Sarah Nicole on how she naturally started to integrate long-form captions into her Instagram feed: . As part of their campaign to highlight the issues around fish farming, Patagonia released an IGTV and film series that discusses the challenges the environment faces: . View this post on Instagram.

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Later

APRIL 8, 2020

From knowing how to post on your feed, to optimizing carousel posts and reposting user-generated content, we’re sharing all the best tips to posting content on Instagram. How to Post on the Instagram Feed. How to Find, Schedule and Share UGC with Later. How to Post on Instagram: On the Feed. 7: Hashtag Sticker.

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Instagram UGC How To Content 80

Sprout Social

JULY 15, 2020

Ideally, most of your content will be original and unique to your brand; however, user-generated content (UGC) is a light-lift option for gathering new assets for your feed. For River Island, a UK fashion brand, UGC is a major part of their strategy and their fans are happy to contribute using the hashtag #ImWearingRI.

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Products Tips Content Template 144

Hootsuite

MARCH 9, 2022

It used to be that brands would just flood the feed and hope that TikTokers would organically switch apps to seek out their products. Most trends — whether fashion, music, food, film or just about anything else — start on the app before traveling everywhere else. Encourage UGC. Can you sell products on TikTok? Source: Ecwid.

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