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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Earned media is about getting third-party media coverage for a business. Shared media is about engaging stakeholders on social networks.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. AgoraPulse is an affordable and easy-to-use social media monitoring tool.

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Link Love Monthly: Best of March 2011

SocialFish

Real-Time Analytics For Social Plugins (Facebook Developer Blog). The State and Future of the Social Media Management System Space (Jeremiah Owyang). 29 social networks that have at least one million visitors per day (Royal Pingdom). Social Media – It’s Not Just for White Folks (Danny Brown).

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. You need Social Listening Software (AKA Social Media Monitoring Software). ” You need Social Analytics Software.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sysomos has two products: Heartbeat is a real-time monitoring tool and Map is a listening tool, where you can monitor conversations and track key influencers. Customer engagementEngage with the customer directly through the platform on Facebook or Twitter. ViralHeat (part of Cision Social Suite). Meltwater Buzz.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics. Social Media Management Tools. Although there is some overlap in functionality with the monitoring tools above, social media management tools are generally more action-oriented.

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