Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

OCTOBER 13, 2010

Alterian SM2 Freemium. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Alterian SM2. The fee-based version of SM2 does everything the freemium version does plus providing unlimited searches and results, filters, boolean search strings and alerts. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Bill Hartzer

MAY 26, 2010

Radian 6 – This application allows you to engage with your customers via social media. You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. As far as making sure your advertising dollars are spent wisely, Trackur can also track your marketing campaign’s effectiveness.

Cymfony 152

Cymfony Social Media Tools SM2 152

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Find a way to engage them. Pay special attention to negative sentiment.

Social Media 132

Social Media Data SM2 Radian6 132

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 18, 2010

Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? How can we make a viral video that gets thousands of views?

Questions 162

Questions Social Media Consultant Education 162