A Comprehensive Guide to Meta Ads Targeting: 20 Resources
Jon Loomer
MARCH 25, 2024
There is no single aspect of Meta advertising that has been impacted more during the past year than targeting. The change has been dramatic. The problem is that advertisers aren’t so quick to move with these changes. They resist, and they’re mostly determined to apply their tried and true targeting strategies from years past. In some cases, these strategies still work — or work well enough.
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