How Long Should it Take to Gain Traction?
OCTOBER 1, 2023
How long should it take content creators to gain traction? Probably longer than you think… So many content creators give up because they have unreasonable expectations. You need to consistently and obsessively create content. Not for a few weeks. Not for a few months. In The Greatest Marketing Book Ever, Mark Schaefer estimates that it takes 18 months of consistent content creation to gain traction.