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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Chalk it up to being born with smartphones in their hands, but Gen Z’s addiction to eye-popping visuals is well-documented. For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. For example, brands trying to post a months-old meme might be seen as out of touch.

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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Due to the increased level of mobilization made possible by technology, Gen Z doesn’t distinguish between friends they have “in real life” and friends they have on the internet. They prefer mobile. Whether accessing social networks, chatting, watching videos, or looking at maps, Gen Z is most likely doing it on their mobile devices.

Marketing 111
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

These TikTok statistics will help you tell the forest from the memes. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. According to company documents from March 2019, the average U.S. Some 35% of TikTok users have participated in a hashtag challenge.

Marketing 145
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Amy is a social media consultant, blogger, and videographer with an extensive collection of personal videos on YouTube where she documents interesting moments in life. Her blog, She Geeks , covers education, mobile, social media, web, and technology. Follow her @amyporterfield on Twitter. Amy Schmittauer. Cori Padgett. Karen Woodham.

Blogger 168
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How to use Slack: a guide for social savvy businesses

Sprout Social

The platform can be used in-browser or as its own native app on desktop and mobile. Users communicate in channels denoted by specific hashtags. At its core, it’s a place where businesses can streamline and document the internal communications of their teams. Memes and image-based content. Let’s start with the basics.

Meme 95
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Everything Brands Need to Know About TikTok in 2020

Hootsuite

TikTok calls itself the “destination for short-form mobile videos.” Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin.

Brands 145
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20 Must-have digital marketing tools you help you grow

Sprout Social

Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers. Paid users can also take advantage of landing page features, including mobile popups and countdown timers. Codeless campaigns, simple automations and easy-to-read reporting are all built into the platform.

Tools 145