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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. This is perhaps one of the most well-documented examples of viral marketing campaigns making an impact.

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#HashThis

Social Media Marketing

If you're even remotely familiar with Twitter, you know what a hashtag is. And if you're inventing one, it's a great place to document what it means so that others can discover it. Hashtags can be a very helpful way of discovering content that you wouldn't normally see. Tags: meme fun Twitter. There's a directory there.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Chalk it up to being born with smartphones in their hands, but Gen Z’s addiction to eye-popping visuals is well-documented. For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. For example, brands trying to post a months-old meme might be seen as out of touch.

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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

Embrace hashtags and keywords. Hashtags and keywords tell the algorithm what your post is about and help users find it. Hashtags and keywords tell the algorithm what your post is about and help users find it. Keep a close eye on the top trending hashtags on TikTok and include them in your captions. getflexseal.

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How POTUS and XJapan Dominated Social Media at SXSW

Convince & Convert

In terms of who generated the most mentions, Danny Devriendt held the top spot throughout the first seven days, followed by M S Reed Design and Jordon Brown: And on the hashtag front, it was First Lady Michelle Obama’s keynote advocating education for girls around the world that stole the show. Spooky, right? Surprise Sets.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

From deep thought leadership to relevant memes commenting on industry insights, content is powerful. Social media copywriting: Provide training on using hashtags, how to write for LinkedIn, emoji best practices and best practices for writing on social. And content is the key to reaching them. 6: Onboard and train your employees.

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media isn’t all memes and arguing politics. During their 2016 “Day of Giving” campaign, they issued fundraising challenges to followers while pushing out the hashtag #PurdueDayOfGiving across all their social platforms. Think of social media policy as a document of guidelines for your school’s social media use.

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