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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. In terms of rate of response, the simple SMS dominates the market. A few statistics….

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored. It will ask customers for reviews and even offer discounts for adding a photo or video. Shopify stars: 4.9.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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Cyber Monday Is Here!

Firebelly

Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. That's more than 51 million people logging on at work.

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