Convince & Convert

JANUARY 19, 2016

When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content.

Social Media 84

Social Media Diagrams Hashtag Company 84

Convince & Convert

AUGUST 31, 2015

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. (highlight to tweet). And that’s precisely where social media comes in.

Social Media 60

Social Media Sentiment Price Diagrams 60

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

JULY 26, 2022

A lot of people in marketing and advertising use ‘content creator’ and ‘influencer’ interchangeably,” says Powell “The two aren’t mutually exclusive but when it comes down to defining the difference, it’s a matter of intention and skillset.”. They market themselves. Picture a venn diagram. Industry-specific hashtags.

Brands 76

Brands Content Project Social Media Management 76

Buffer Social

SEPTEMBER 3, 2019

Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. The three main types of marketing attribution. This diagram from digitalthought.me and it requires a series set of marketing data ops. .

Social Media 71

Social Media How To ROI Survey 71

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Here’s the thing: marketing is usually not about what you’re selling, so much as it’s about how you sell it. Or, scope out trending hashtags to dive into a broader discussion. So, really, you’ve got no excuse.

Products 145

Products Social Media Brands Meme 145

ProBlogger

OCTOBER 2, 2017

10 Things I Wish I Knew About Blogging and Content Marketing When I Started. Today, I want to share the audio of a keynote I gave at a conference early last year about 10 things I wish I’d known about blogging and creating content for content marketing when I started. 10 THINGS I WISH I KNEW ABOUT CONTENT MARKETING WHEN I STARTED.

Content 43

Content Marketing Avatar Exercises 43