Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
With permission, I am publishing the unedited version here. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Offer them free products, samples, or gifts. Shower them with discounts or monetary compensation.
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