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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). 42% learn about products and services via Twitter.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. You cannot monitor Facebook, Twitter and other social networks but you can monitor forums, blogs etc. Brand24 has some great functionality and the results displayed are pretty impressive.

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This Week in Social Media – 4/10/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Hopefully, though, you’re considering other social networks to broaden your social media reach.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

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Social Pros Podcast – Justin Levy, Citrix Online

Convince & Convert

I created a board about best social media books and some other things and put up some quotes, and apparently that rubbed some folks the wrong way. In lieu of Delicious or something along those lines, I’m actually using Pinterest as a place where I log and store all the things I want to remember that I read in social media.