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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy. It is also a great idea to set up your business digital card to curate your brand’s social proof. It always helps a brand look more relatable and trustworthy!

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Sample review: “Grow and manage your following using Tweepi. 1) TwitterCounter. Google Review Count: 436.

Tools 100
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The Heard, the Ignored, and the Game-Changing: A Guide to Social Listening

Oktopost

Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. From curating strong UGC (user-generated content) to identifying key areas for thought leadership, it’s the best place to gather ideas and resources.

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B2B Employee Advocacy Best Practices

Oktopost

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Brand Sentiment. Building Trust.

B2B 144
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

NLP systems are still not good at detecting the sentiment of text or spoken word. Evolutionary computing is coming up with solutions to problems where we don’t have any sample results we could use to help. Content curation. A content curation tool is great for finding relevant content you are interested in.

Marketing 109
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How to efficiently set up your content planning for 2019

Sprout Social

According to a Marketing Profs and CMI study, the majority of surveyed businesses (63% of them) don’t have a documented content strategy. You can grab a copy of the sample content roadmap here. Sentiment (if those are branded searches ). Publishing content for the sake of publishing content is useless. Old vs. new content.

Content 111
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

Tools 207