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45 Marketing Tools to Consider for 2017

Razor Social

Feedly is the easiest way to curate content from your favorite publications for social sharing. It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. It is available both as Web and mobile application (Android and iOS). Social Media.

Tools 40
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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

Also useful for content curation, content planning, social media monitoring, and infuencer outreach. Also provides competitive SEO metrics (keywords, ranking, brand positioning), and data on paid search campaigns by comparing your adwords spend against others in your competitive landscape.

Tools 100
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62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

The beauty of this method is that it relies on data that shows which URLs Google is already deeming worthy of ranking well and then helps those pages rank well by optimizing them for worthy queries. Regularly use your Search Analytics data in Google Search Console to consistently revise and update your content.

SEO 0
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While infographics are often put in the “fun and easy” bucket (they are fun to do well, and easy to do poorly), most of this advice applies to whitepapers, detailed visualizations of internal data, and other pieces of content. Paid Media: Buying Attention at Bargain Basement Prices. deliver poor ROIs for content advertising.

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How to Guarantee Your Editorial Calendar Works

Convince & Convert

As I’ve written about in the past, the “ album era ” for blogs went away when competition increased and Google Reader was overtaken by Twitter as a curation mechanism. We’re big fans of working smarter, not harder, and making intelligent use of data and insights to provide an edge.

How To 60
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). There were 22 votes or mentions centered on four trends relating to increased use of established and emerging marketing technologies to analyze and utilize customer and buyer data.

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27 marketing resources to elevate your social team in 2022

Sprout Social

Their course on digital marketing gives a great primer on content creation, social, paid search and more. Really Good Emails is just that—an ever-growing curated collection of really good emails. Pinterest Trends forecasts what’s next in fashion, food, beauty and more using data from Pinterest users across the US, UK and Canada.