Hootsuite

JUNE 11, 2020

If you’ve already been spending time fine-tuning your YouTube marketing strategy , you’re probably familiar with most of these formats, by virtue of having seen them in action. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., a) Choose your campaign goal, based on your brand’s marketing objectives: Sales.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective.

CPM 60

CPM Discount Buy Cost 60

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Mobile shopping also increased, especially with some of these new-to-online shoppers. Key Takeaways. So why the shift?

Social Media 161

Social Media Strategy Marketing Retail 161

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. A cheaper CPM does not equal campaign success. When (and where) did they leave? The list goes on and on.

CPM 40

CPM Brands Affiliate marketing ROI 40

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them. Pro tip: Collection ads work especially well for retail and travel brands. Keep things simple.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

SEPTEMBER 17, 2020

After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

MARCH 2, 2020

So, is it time for your company to start TikTok marketing? TikTok calls itself the “destination for short-form mobile videos.” Despite its brief ban last year, India led markets with 323 million app installs in 2019, representing 44% of global installs, Sensor Tower reports. Accurate pic.twitter.com/MdPeXse7nd. billion likes.

Brands 145

Brands Meme Hashtag Remix 145