Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Mobile shopping also increased, especially with some of these new-to-online shoppers. So why the shift? Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective.

CPM 60

CPM Discount Buy Cost 60

Hootsuite

SEPTEMBER 9, 2020

This is a full-screen interactive or informational destination page within the Facebook mobile app. Pro tip: Collection ads work especially well for retail and travel brands. Facebook Playables are mobile-only interactive previews of your game or apps. It’s the perfect fit for a retail brand. Source: Facebook.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

JUNE 11, 2020

Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Source: Mint Mobile. per 1,000 views). *Or Bumper ads. The takeaway here?

YouTube 145

YouTube Marketing Campaign Guidelines 145

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? If you dig into this news item, you will see that nearly one third of the advertisers that responded to this study say that CPM was a key measurement factor. A cheaper CPM does not equal campaign success. retail technology. When (and where) did they leave? business blog.

CPM 40

CPM Brands Affiliate marketing ROI 40

Hootsuite

MARCH 2, 2020

TikTok calls itself the “destination for short-form mobile videos.” Average cost per one thousand impressions (CPM) is $10. Maybelline’s recent in-feed ad campaign earned the cosmetics retailer 48.7K If you, like Millie Bobby Brown or Kendall Jenner for 24 hours , are only just signing up for TikTok, here’s a rundown of the app.

Brands 145

Brands Meme Hashtag Remix 145

Hootsuite

SEPTEMBER 17, 2020

Cost-per-mille (CPM). Like if you offer physical products or retail in Chicago, you probably wouldn’t want to include Los Angeles in your target. There you’ll be able to look at previews of your ad on mobile, desktop, and display ad. Marketers have three options for their bids: Cost-per-click (CPC). Cost-per-engagement (CPE).

Adwords 145

Adwords Google Campaign Cost 145