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10 Free Social Media Marketing Tools You Should Try

agora pulse

If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account. Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more.

Analytics 154
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Types of social media ads. New friends! Targeting teens?

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145
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19 Social Media KPIs You Should Be Tracking

Hootsuite

The number of followers your social channel has at a set time. Bounce rate is the percentage of visitors who clicked on a link in your social post, but then quickly left that page without taking any action. Cost per click (CPC). All major social media platforms offer basic solutions for tracking social media performance.

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One Big Reason Why Your Pinterest Marketing Isn’t Taking Off Right Now

agora pulse

While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. You can already see how Pinterest is vastly different from other social media platforms, It functions like Google, acting on search inputs to display results. Filter keywords by relevance to your topic/ niche.

Marketing 119
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Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89