CPC CPM Engagement Samples 
Ignite Social Media
MARCH 23, 2020
Social Media Use, Engagement and Paid Efficiency are Way Up. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%.
Jon Loomer
MARCH 8, 2023
Because I was promoting a blog post, I wasn’t looking for purchases or leads, but it was important that the ads drove engaged readers. While that’s a small sample, it’s still enough to generate meaningful results when you can get a decent volume of clicks. CPM is at least 2X higher across the board.
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Ignite Social Media
MAY 9, 2017
The ideal numerators for an engagement or click-through rate are impressions or reach. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. If your aim is driving impressions, pay close attention to your CPM.
Jon Loomer
FEBRUARY 17, 2017
If your ads reflect an unprofessional, sloppy brand, why would anyone want to engage with them? If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. You should optimize for engagement when you want engagement. Don’t give up.
agora pulse
JUNE 6, 2017
CPC (Link). For example, if you are having issues with your CPM frequently being unacceptably high across all your campaigns, then you can set the rule to apply on “all active campaigns.” Similarly, you need to ensure there is sufficient sample size before your automated rules kick in, as Facebook needs data in order to o.
Buffer Social
JULY 25, 2019
Take a typical day in social media, for instance : Morning: 8:30-9am: Check-in on all social media platforms 9-9:30am: Measure social results and add to spreadsheets 9:30-10am: Respond and engage with community 10:00-11am: Read and learn 11am-12pm: Content creation (podcast, writing). A sample social media report from Buffer Analyze.
Jon Loomer
MAY 20, 2015
That is the one KPI that matters in this case — not CPC or CTR, for example. While some often follow the wrong metrics when boasting success (focusing on engagement), this isn’t always the case. When you optimize for an action, Facebook needs a decent sample size to work with. But something to consider.
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