5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA.

Buy 126

Even More Pinterest Promoted Pins Features Coming!


While the free/unpaid option is still very via, Pinterest now have three paid advertising options: CPM – Cost per mille, or thousand, impressions CPC – Cost per click CPE – Cost per engagement The newest cost model feature is cost per engagement.

New Facebook Ads Manager: A Complete Guide

Jon Loomer

Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown. If Mobile Breakdown is selected, you’ll see distribution by device. [NOTE: The following is a guide to the latest updates to Facebook Ads Manager.