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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Outstream ads. Masthead ads.

YouTube 111
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New Facebook Ads Manager: A Complete Guide

Jon Loomer

Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown. If Mobile Breakdown is selected, you’ll see distribution by device. In the past, I’ve always put the objective in the name of the campaign so that I could then create a manual filter to focus only on certain objectives. Impressions.

Facebook 114
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Social Media Marketing Guide: Facebook

Little Web Giants

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Mobile Device User. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Residential profiles.

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Social Media Marketing Guide: Facebook

Little Web Giants

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Mobile Device User. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Residential profiles.

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5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com. If you want to waste money, buy media.

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Even More Pinterest Promoted Pins Features Coming!

Devumi

While the free/unpaid option is still very via, Pinterest now have three paid advertising options: CPM – Cost per mille, or thousand, impressions CPC – Cost per click CPE – Cost per engagement The newest cost model feature is cost per engagement. Lets break down each step to see how.