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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Note: Never let your CPC campaigns go unattended for an extended period of time. STEP 2 : Check it often.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 But to achieve this low cost, your video must abide by a few principles. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Then make sure you’re operating on a CPC bidding model.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

This is where you set up things like a greeting and your Messenger URL. These metrics provide information for calculating your Facebook advertising cost and ROI. Companies want to keep their costs low. Looking at metrics like CPC and CPM will tell you if your ads are performing well.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). The true cost is found in the creation of content.

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Social Media Marketing Guide: Facebook

Little Web Giants

Once a page gets more than 25 likes, it can claim its own username , which allows it to have its own elegant URL like facebook.com/littlewebgiants. og:image” – A URL for an image, such as “[link]. og:url” – The canonical URL of the page, such as “[link]. and it also must be at least double the cost-per-click (CPC) bid.

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LinkedIn carousel posts and ads: A complete guide

Sprout Social

Select bid by cost per 1,000 impressions (CPM) For lead generation. Choose the bid by cost per click (CPC) option For increased clicks. Add a headline for each slide and a destination URL for where the audience will land if they click on it. Your LinkedIn carousel ad should tie directly to your campaign.

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Social Media Marketing Guide: Facebook

Little Web Giants

Once a page gets more than 25 likes, it can claim its own username , which allows it to have its own elegant URL like facebook.com/littlewebgiants. og:image” – A URL for an image, such as “[link]. og:url” – The canonical URL of the page, such as “[link]. and it also must be at least double the cost-per-click (CPC) bid.