Bill Hartzer

AUGUST 21, 2012

– Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) . – BS/BA degree. – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). and variables (Quality Score). – Strong Excel skills. – Analytical mind.

Engineering 109

Engineering Paid Search CPA CPM 109

Convince & Convert

MARCH 19, 2018

Using social remarketing campaigns, you can double your conversion rates while reducing your overall costs. It’s a common reason why marketers see such a low ROI from their social advertising efforts. Then make sure you’re operating on a CPC bidding model. Lead and Conversions: This is ideal for gated content and lead magnets.

CPM 148

CPM CPA ROI Campaign 148

Audiense

NOVEMBER 1, 2016

In some cases our clients have managed to reduce the CPC (cost per click) by 37% and the CPA (Cost per Acquisition) by 78%.”, Segmentation for relationships, affinities, conversations and personalities are only available within our Integrated Audience Platform. 191% increase in lead generation.

Twitter 89

Twitter CPA CPC Social Graph 89

Sprout Social

SEPTEMBER 6, 2018

There are a range of targeting options, and the ROI for any ad is easily calculated. Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. CPC across all industries. CPC in apparel to a high of $3.77 CPC in finance and insurance.

Cost 111

Cost ROI Advertising CPM 111

ProBlogger

DECEMBER 2, 2013

The main different between PPC and SEO is that you pay on a cost per click (CPC) or cost per mile (CPM) basis. Control: You’ve got control over loads of factors including ad copy, landing pages visitors are directed to and more – it’s a great way to split test pages on your site and optimise them for conversions. CPA offers.

Organization 44

Organization Blogger CPA CPM 44

Convince & Convert

JULY 23, 2013

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. While you need those to calculate ROI, you also need metrics that help you understand where your customers are in the sales funnel. Your ROI will skyrocket. If you want to make money, target the right people.

Buy 134

Buy CPA Metrics ROI 134