article thumbnail

Vanity Metrics: Definition & Examples for Marketing

Hootsuite

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals.

Metrics 107
article thumbnail

7 Essentials for Paid Media Plan with Examples

Oktopost

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The right paid media plan allows you to reach targeted audiences, see quick returns through inbound leads , and optimize campaigns for maximum ROI.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The GAP, ROI, and Awareness

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

ROI 100
article thumbnail

Measuring Customer Experience for B2B Marketers

Oktopost

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . Simple conversations can help you understand how customers’ needs are evolving; or what’s stopping your leads from closing the deal. Marketing KPIs. Conclusion.

B2B 101
article thumbnail

How Much Do Facebook Fans Still Matter?

Jon Loomer

I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. My own results reflected this, particularly when my business was younger ( see this example of a 35X ROI ). 35 CPA, 12,060 Conversions. Conversions, Too.

CPA 113
article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Using social remarketing campaigns, you can double your conversion rates while reducing your overall costs. It’s a common reason why marketers see such a low ROI from their social advertising efforts. Lead and Conversions: This is ideal for gated content and lead magnets. This will contribute directly to ROI.

CPM 148
article thumbnail

Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

– Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). and variables (Quality Score). – Strong Excel skills. – Excellent verbal and written communication skills.