article thumbnail

This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

article thumbnail

Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected.

comScore 199
article thumbnail

This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

article thumbnail

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

Most marketers aren’t on Snapchat because they assume it’s just for teens. According to Comscore , over the last year in the U.S., They recently started an advertising campaign targeting older segments, and the Wall Street Journal is now available as a Snapchat Discover Channel. are 35 to 54.

article thumbnail

Debunking Five Social Media Myths

Socialized

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. Unfortunately, the Journal didn’t say e-mail was dead, but reported on Oct. Every marketing manager is eager to create a video that will be viewed 1 million times on YouTube, making the company’s name a household word.

article thumbnail

30 Social Media Stats for the C-Suite

Jeff Esposito

In 2011 marketers will increase their social media usage by 75 percent ( Brian Solis ). percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ).

article thumbnail

Getting your local blog noticed

Koka Sexton

A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. How NOT to use your Social Media Marketing Manager! TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S.