Socialmedia.biz

JANUARY 14, 2020

Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90

Mobile Engagement Organization Video 90

Oktopost

APRIL 22, 2019

Nielsen Visual IQ. Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. One user missed having a date range comparison feature, but praises Ruler Analytics for “identifying high value leads that might have slipped through the cracks.”.

Software 101

Software Marketing Analytics B2B 101

Mindjumpers

JANUARY 7, 2013

Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? According to a recent report from Nielsen, U.S. Other key video marketing learnings.

CPC 85

CPC Video Cost CPM 85

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. People whose most recent location is the selected area, as determined only via mobile device. How Facebook Determines Location of a User.

Facebook 166

Facebook Travel Mobile Comparison 166

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. I completely agree with the usefulness of the search features in LinkedIn but I dont really understand the comparison with Google Search.

LinkedIn 109

LinkedIn Google Directory API 109