The Benefits of Offline Marketing


Print advertising is a common way to reach people through newspapers and magazines. Assuming that your target customer doesn’t get a ton of junk mail each day, they’ll likely be more receptive to taking a look at your message as opposed to it auto-filtering to their spam folder.

Real Brand Storytelling

Twist Image

Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists. Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

On average, if you joined the Facebook Page, you spent about $22 extra on the company. It’s still possible that broadcast-style messages could influence sales in some circumstances. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts.

Study 171

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. In fact, I recommend that other companies follow suit to encourage positive discourse and interactions.

Brands 158

20 Bloggers to Watch in 2012


Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Jen is mostly known as the publisher and editor of Dynamic Business magazine in Australia.

How to Become a Niche Rockstar: The Guide

Viper Chill

It was their farewell message as they signed off. Heck, even your local water company are probably paying someone. I learned that: DeSmogBlog , although one of the smallest that I analysed, was chosen as one of Time Magazine’s Top 25 Blogs for 2011.