Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

JANUARY 21, 2014

On average, if you joined the Facebook Page, you spent about $22 extra on the company. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. And through OnlyDesign they help companies build better web & mobile presence. And these guys aren’t amateurs.

Study 167

Study Social Media Forums Case Study 167

Viper Chill

AUGUST 25, 2011

And if that little speech doesn’t convince you that knowing your industry (and who’s in it) is incredibly important then I’ll add that every big company you can think of have staff dedicated to doing nothing but watching their competition and the markets they operate in.

How To 79

How To Influencer Technorati Forums 79