Convince & Convert

JANUARY 21, 2014

On average, if you joined the Facebook Page, you spent about $22 extra on the company. We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result. It’s still possible that broadcast-style messages could influence sales in some circumstances. Community posts had an even stronger influence on blog posts.

Study 131

Study Social Media Case Study Metrics 131

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. 500 companies. 69% of b2b companies now say they are using social media for marketing.

Statistics 217

Statistics Research Social Media B2B 217

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn.

Brands 122

Brands Travel Message Boards Forums 122

ProBlogger

DECEMBER 30, 2011

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Marcus started a swimming pool company in 2001. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world. Marcus had amassed a large amount of knowledge about content marketing and created The Sales Lion to teach others about the power of community.

Blogger 43

Blogger Blogosphere Curation Apparel 43

Viper Chill

AUGUST 25, 2011

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It’s really about having an impact on your own niche community, however small or obscure it may be. It was their farewell message as they signed off. Heck, even your local water company are probably paying someone.

Technorati 66

Technorati Influencer Forums Case Study 66

Viper Chill

OCTOBER 26, 2009

To find out where your audience is hiding, I recommend searching: Google : Try keyphrases such as “top blogs on [niche],&# “[niche] forum,&# “[niche] community&# Facebook : Search using the form on the top right of the site for keywords relating to your market. There’s a good chance you’ll find groups focused around topics you want to cover Ning : You can think of Ning as a Facebook but for niche communities. Home What the F ? Cloud Living Say "Hi!"

Forums 64

Forums Avatar Reddit Influencer 64