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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. 500 companies.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

On average, if you joined the Facebook Page, you spent about $22 extra on the company. It’s still possible that broadcast-style messages could influence sales in some circumstances. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts.

Study 171

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

Brands 158

How to Become a Niche Rockstar: The Guide

Viper Chill

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It was their farewell message as they signed off.

20 Bloggers to Watch in 2012

ProBlogger

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Marcus started a swimming pool company in 2001. He also has a talent for community engagement.

Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

To find out where your audience is hiding, I recommend searching: Google : Try keyphrases such as “top blogs on [niche],&# “[niche] forum,&# “[niche] community&# Facebook : Search using the form on the top right of the site for keywords relating to your market.