3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
On average, if you joined the Facebook Page, you spent about $22 extra on the company. We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result. It’s still possible that broadcast-style messages could influence sales in some circumstances. Community posts had an even stronger influence on blog posts.