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The Benefits of Offline Marketing

Kikolani

Print advertising is a common way to reach people through newspapers and magazines. The best part is that the research can be easy for most businesses – just walk into your local bookstore and peruse the newsstand for the newspapers and magazines that your target demographic would be most likely to purchase.

Marketing 154
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

On average, if you joined the Facebook Page, you spent about $22 extra on the company. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. Each community forum post earned them about 99 new sales and 48 repeat sales. The end result was definitive.

Study 167
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Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

They can be found on the Steve Pavlina forums, forums for specific aspects of personal development (motivation, productivity, health) and they also like to spend time on Facebook Groups. The influencers behind forums are often the owners, but sometimes the moderators or just active users. I know this because that is my market.

Forums 76
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How to Become a Niche Rockstar: The Guide

Viper Chill

And if that little speech doesn’t convince you that knowing your industry (and who’s in it) is incredibly important then I’ll add that every big company you can think of have staff dedicated to doing nothing but watching their competition and the markets they operate in.

How To 79
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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. Or that 73% of U.S. And 73% of U.S.