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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Developing into a Social Organization.

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. You are a hero. It’s almost like answering 1 out of every 100 emails! The cycle of this theory has to be broken when it comes to internal collaboration sites.

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“The Algorithm,” Explained

Likeable

cue thunder clap, spooky organ music] It’s a term that entered buzzword territory not long ago, as every social network and some of the most popular apps employ them in one way or another, but it is a simple enough concept that gets blamed for way more than it deserves to be. “The Algorithm.” [cue

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How to Make the Most of Your Social Media Budget

Sprout Social

Depending on the size of your company, whether or not you’re running social media ads or the number of handles you manage–costs can reach a few hundred dollars a month or several thousands. This keeps your fans engaged and turns lurkers into advocates for your brand. Invest in your audience and your team.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

What’s more interesting: a bidet company explaining that last season’s model is 25% off, or a bidet company sharing the environmental impact toilet paper has on the planet ? Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Hold a Q&A. of humanity.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. Iconsive ).

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