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A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.

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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. Not just a ‘check the box’ type of – did you contribute back to the community – but if you didn’t contribute tangibly back to the community – it may impact your bonus potential!

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

What’s more interesting: a bidet company explaining that last season’s model is 25% off, or a bidet company sharing the environmental impact toilet paper has on the planet ? Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Hold a Q&A. of humanity.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Community manager. See Direct message.

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Your audience will not see these, but they can help you get organized and keep the creativity flowing. There are successful companies on Pinterest who use branded covers and ones who do not so it is up to you.