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Monday’s 5 Social Media Must-Reads

Firebelly

Theoretically, the net result looks something like a huge spider, spreading and maximizing the find-ability and share-ability of a client’s materials so they organically work much harder for you. This article will share six easy ways to turn lurkers into leads. In short, a digital asset that is searchable AND sharable is more relevant.

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Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers.

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The Rise of the New Digital Member

SocialFish

The Lurker? Do you have any stories to share, anything specific you’re working on at your organization to engage, attract, encourage, or otherwise pay attention to any kinds of &# digital personas&# – such as, but not limited to, those mentioned above? Do you recognize these personas in your community?The The Champion?

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Need blogging inspiration to start off 2011 with a bang?

SocialFish

Sometimes all you need is a little push and a little discipline… Our top tips for getting organized? This does NOT mean people are not reading – remember your 90% of users who are lurkers. WordPress is offering free daily post or weekly post inspiration. We’re always happy to help here at SocialFish, too, of course.

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Developing into a Social Organization.

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How to come up with social media content using feedback from your silent fans

Sprout Social

Organized downloads. ?? With insights from social listening and less obvious metrics, you can come up with social media content that engages even the shyest of lurkers. For example: let’s say you notice consumers tend to use words that suggest search intent on Twitter. Adjust your strategy to prioritize educational content.

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

What is a lurker on Reddit? A lurker is someone who visits the site, but doesn’t post or participate in the conversations. Posters will often reach out to lurkers asking them to jump in on the conversation. Before posting any branded comment, you should spend several months organically commenting and posting as a typical user.

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