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YES YOU CAN Measure Social Media

Akamai Marketing

I feel it takes into account the different areas in which social media can impact (PR, Digital Marketing, Product Development, Customer Service) and even more importantly, it gives the client some flexibility to weight certain elements so they reflect the business goals of their company. I’ve added the slide show here for your review.

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

A great tool to collect this kind of data is a site called Klout. Klout allows you to sign in and link up a variety of social media platforms. Klout is a great way of measuring overall influence in your niche and on your social media sites as a whole, but overviews still aren’t quite as valuable as the actual facts.

Strategy 213
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6 Ways to Show You Give a Damn in a Job Interview

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Start by gathering data on your interviewer(s) and the company. If you so, reach out to them to get their perspective on the company.

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Fetching Friday – Resources Mashup & A Day Without Rain

Kikolani

9 companies doing blogging right and what you can learn from them – no, it’s not an article, but a FREE webinar on January 18th at 1PM EST. Learn more about it and register now! How to stop talking about influence – does Klout really matter? A Day Without Rain from Clint Melander on Vimeo. A Day Without Rain.

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Measuring and Monitoring Online Reputation: What, Why, and How

ProBlogger

There is an increasingly large population of people, particularly bloggers, who are using tools like Klout and FollowerWonk to help them evaluate where they stand, reputation-wise. Take Klout, for example. Klout will tell you many things about your online persona and your “Google footprint.”

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TheWayoftheWeb Most Read Posts in 2011

The Way of the Web

With the roll out of new embedding tools from Youtube, Vimeo etc, it turned out that WordPress was stripping out the code whenever you tried to publish an embedded video. What turns people away from a company Facebook page, and also how to plan to fix it. Klout and Peerindex: Social network loyalty cards.

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Maximize Your Content Creation Commitment

Convince & Convert

He might write a blog post about a given topic, and also create a video and an animated gif about that same topic—not to mention tweets promoting all of the above, Facebook posts, an audio file, infographics, SlideShares, a short video on Vine to complement a longer one on YouTube or Vimeo, and more.

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