Remove Communities Remove Marketing Remove Tourism Remove UGC
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Let’s find out.

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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. But what is community-driven marketing and how can brands use it successfully?

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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Travel and tourism took a major hit in 2020. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

Travel 52
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Top brands are leading the way by utilizing the latest technology to market their content. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. In today’s market, customers want to be heard. Breckenridge.

UGC 59
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7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Tourism Australia.

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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

CST to engage with Team Sprout and our broader Sprout Community. Join our Facebook community for weekly notifications or take note on the topics and dates below. Organizing and keeping track of community members across social networks can be incredibly overwhelming. January 25, 2017: Motivating Co-workers to Submit UGC.

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Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Learning how to repost on Instagram is the key to taking your marketing strategy on the photo-sharing platform to the next level. According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media.