Buzz Marketing for Technology

SEPTEMBER 29, 2008

virtual world, relatively free of the pressures, distractions, and risks of the real one, to which, nevertheless it refers. It stands in the intermediate space between the practice world, the â??lay of ordinary life, and the esoteric world of the academyâ?? of ordinary life, and the esoteric world of the academyâ??

Education 130

Education Wiki Virtual World Viddler 130

Laurel Papworth

MARCH 17, 2010

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. Guest speakers: Laurel Papworth is Australia’s leading social media strategist and has been working with online communities, virtual worlds and forums for 20 years.

CSR 65

CSR Eventful Social Media Forums 65

Buzz Marketing for Technology

JUNE 27, 2008

That might involve learning popular time management techniques (Allen 2003) or participating in online communities that face similar problems (Spinuzzi 2003, Ch.6); Gonzalez & Mark 2004) in which they operate, the overlapping work activities that largely share the same tools but different rules, communities, and divisions of labor.

Research 190

Research API Collaboration Project 190

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. As a relative newbie to the “virtual&# world, our business model is being very successful.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Almost Savvy

JUNE 18, 2010

It is already an enormous challenge in the real world. For many parents, the prospect of helping their children stay safe in the virtual world is even more overwhelming. The FAQ section should be much more robust. How do we find that balance of holding on and letting go?

MySpace 232

MySpace Review LinkedIn Comments 232

Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129