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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Does your brand look inauthentic on social media? Thankfully.).

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Debunking Five Social Media Myths

Socialized

Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. Or maybe the CEO is a poor or uninteresting communicator. Perhaps social media is not a part of the company’s communication strategy.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the U.S.

Mobile 225
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Building Your Personal Brand with Pinterest

Kikolani

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Build Your Brand through Social Media Consistency.

Brands 118
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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. When it comes to social media, user-generated videos offer tremendous potential for shareability. Social media also provides the perfect platform for creating fun competitions and contests.

Video 60
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. Really, the biggest unfortunate investment of social media is that it’s often a thankless job.

Digg 100